RPM/CPM Calculator
Calculate your revenue per mille (RPM) and CPM, compare to niche benchmarks
Calculate Your RPM/CPM
Your earnings from YouTube AdSense (for a specific period)
Total views for the same period
Views that actually showed ads (find in YouTube Analytics)
What Affects Your RPM/CPM?
Audience Location
Viewers from US/UK/Canada pay 5-10x more than developing countries
Tips:
- •Target English-speaking audiences
- •Create content relevant to high-CPM countries
- •Check YouTube Analytics → Audience → Geography
Content Niche
Finance/Tech niches earn 5-10x more than entertainment
Tips:
- •Choose profitable niches (finance, business, tech)
- •Create content advertisers want to sponsor
- •Avoid overly broad or saturated topics
Video Length
Videos 8+ minutes allow mid-roll ads (more revenue)
Tips:
- •Aim for 10-20 minute videos when possible
- •Add mid-roll ads every 5-7 minutes
- •Don't artificially stretch content
Seasonality
Q4 (Oct-Dec) has 30-50% higher CPM due to holiday ads
Tips:
- •Post high-performing content in Q4
- •Expect lower RPM in January-February
- •Plan content calendar around ad seasons
Ad-Friendly Content
Controversial topics may get limited/no ads
Tips:
- •Avoid swearing, violence, controversial topics
- •Check YouTube's advertiser-friendly guidelines
- •Use YouTube Studio to check monetization status
Understanding RPM vs CPM
RPM (Revenue Per Mille) - What YOU actually earn per 1,000 views (after YouTube's 45% cut)
CPM (Cost Per Mille) - What advertisers pay per 1,000 monetized views (before YouTube's cut)
Formula - RPM = CPM × 0.55 (you get 55%, YouTube gets 45%)
Not all views are monetized - Ad blockers, kids content, and limited ads reduce monetization
Focus on RPM - This is what actually matters for your earnings
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