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Content Creation

End Screen Designer

Design YouTube end screens with element positioning and timing recommendations

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End Screen Designer

Total length of your video

5-20 seconds (8-12 recommended)

Available End Screen Elements

Video

Max 2Recommended

Promote a specific video or let YouTube choose best for viewer

Playlist

Max 1Recommended

Link to a playlist to increase session time

Subscribe

Max 1Recommended

Channel profile picture with subscribe button

Channel

Max 1

Promote another channel (rarely used)

Link

Max 1

External website (requires YouTube Partner Program approval)

Timing Recommendations by Video Length

0-3 minutes

5-7 seconds

Short videos need quick end screens

3-8 minutes

8-12 seconds

Standard length - ideal for most content

8-20 minutes

10-15 seconds

Longer videos can support longer end screens

20+ minutes

12-20 seconds

Maximum end screen time for detailed CTAs

End Screen Best Practices

•

Film with end screens in mind - Leave empty space on sides/corners

•

Verbally direct viewers - "Check out these videos" improves CTR

•

Point to elements - Physical gestures increase click-through rate

•

Always include subscribe button - Easy wins for growing your channel

•

Test on mobile - 70%+ of views come from phones

•

Update regularly - Promote your latest/best content

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