Video Script Templates for Every YouTube Niche

Save hours of work with these proven script templates. Each template is customizable for your specific niche and includes the exact structure top creators use in [YEAR].

How to Use These Templates

Step 1: Find the template that matches your video type Step 2: Replace [bracketed placeholders] with your specific content Step 3: Customize the tone and examples for your brand Step 4: Read aloud and adjust for natural delivery

Remember: These are starting points, not rigid rules. Make them your own.

Template 1: Tutorial/How-To Video

Best for: Teaching a specific skill, process, or technique Target length: 10-15 minutes Retention goal: 50%+

Script:

[0:00-0:10] HOOK [Show end result on screen] "I'm about to show you how to [achieve specific result] in just [timeframe]. This is the exact method I use, and it works every time."

[0:10-0:30] PROMISE & CREDIBILITY "By the end of this video, you'll know the complete [number]-step process to [achieve result]. I've been doing this for [time period] and taught it to [number/many] people. It's simpler than you think. Let's get into it."

[0:30-1:00] WHY THIS MATTERS "Before we start, here's why this is important: [benefit/problem it solves]. A lot of people struggle with [common pain point], and this method fixes that."

[1:00-2:30] STEP 1 "Okay, step one: [action].

Here's how to do it: [specific instructions]

[Show example on screen]

One thing most people get wrong here is [common mistake]. Make sure you [correct way] instead.

Got it? Great. Step 2 is where it gets really interesting..."

[2:30-5:00] STEP 2 "Step two: [action].

This is crucial because [explain why].

Here's a quick example: [demonstrate]

Pro tip: [additional insight]

Now, step 3 is the most important one..."

[5:00-8:00] STEP 3 "Step three: [action].

This is what separates beginners from pros. [Explain importance]

Here's exactly how to do it: [detailed instructions]

[Show screen recording/demonstration]

And here's a mistake I made when I first learned this: [personal story]. Don't do what I did."

[8:00-9:30] COMMON MISTAKES & TROUBLESHOOTING "Okay, before we wrap up, let me cover the 3 most common mistakes:

Mistake #1: [issue] - Instead, [solution] Mistake #2: [issue] - Here's how to fix it: [solution] Mistake #3: [issue] - The better way: [solution]

If you avoid these, you'll be ahead of 90% of people."

[9:30-10:30] RECAP & NEXT STEPS "So let's recap: You now know how to [outcome].

The three steps are:

1. [Step 1]
2. [Step 2]
3. [Step 3]

If you do this, you should see [expected result] within [timeframe].

Start with [first actionable step] today."

[10:30-11:00] CTA "Let me know in the comments: What part will you try first?

If this helped, subscribe—I post new [content type] every [schedule] to help you [goal].

And watch this video next where I show you [related topic]. It's the perfect next step."

Template 2: Product Review

Best for: Reviewing products, services, software, or tools Target length: 8-12 minutes Retention goal: 45%+

Script:

[0:00-0:08] HOOK [Show product on screen] "After using [product] for [timeframe], here's my honest opinion: [one sentence verdict]."

[0:08-0:35] PROMISE & CONTEXT "In this review, I'm covering everything: What it does, what it costs, the pros and cons, and whether it's actually worth [price/investment].

I spent [time/money] testing this so you don't have to waste yours. Let's get into it."

[0:35-1:30] WHAT IT IS & WHO IT'S FOR "First, what is [product]?

[Brief description of what it does]

It's designed for [target audience], especially if you [specific use case].

The big promise is that it will [main benefit]. The question is: Does it actually deliver?"

[1:30-2:30] UNBOXING/FIRST IMPRESSIONS "When I first [got/opened/installed] this, here's what I noticed:

[First impressions - packaging, design, initial setup]

The setup process was [easy/complicated/somewhere in between]. It took me [time] to [get started].

[Show visuals of product/interface]"

[2:30-6:00] THE GOOD (PROS) "Okay, let's talk about what I loved:

Pro #1: [Feature/benefit] [Explain in detail with example] This is huge because [why it matters].

Pro #2: [Feature/benefit] [Show demonstration] I use this feature daily and it [specific benefit].

Pro #3: [Feature/benefit] [Explain with visual] This is something most competitors don't offer."

[6:00-8:00] THE BAD (CONS) "Now, nothing's perfect. Here are the downsides:

Con #1: [Issue] [Explain the problem] This could be a dealbreaker if you [specific situation].

Con #2: [Issue] [Show example] It's not terrible, but [alternative product] does this better.

Con #3: [Issue] Honestly, I wish they had [missing feature]."

[8:00-9:30] PRICE & VALUE "So let's talk money. [Product] costs [price].

Is it worth it? Here's my take:

If you [use case], absolutely. You'll get [ROI/value] easily.

If you [different use case], probably not. You're better off with [alternative].

For me personally, [your verdict and why]."

[9:30-10:30] FINAL VERDICT "So, final verdict: [Overall rating or recommendation]

I'd recommend this if:

• [Situation 1]
• [Situation 2]
• [Situation 3]

I'd skip it if:

• [Situation 1]
• [Situation 2]

Overall, it's [rating out of 10] for me."

[10:30-11:00] CTA "Let me know in the comments: Have you tried [product]? What was your experience?

If this review helped you make a decision, hit that subscribe button. I review [product type] every [schedule].

And check out this video where I compare [product] to [competitor]."

Template 3: Vlog/Day-in-the-Life

Best for: Personal vlogs, behind-the-scenes, daily routines Target length: 8-15 minutes Retention goal: 40%+

Script:

[0:00-0:05] COLD OPEN [Show clip from interesting part of day] "Okay, so this just happened..." [Show surprising/interesting moment]

[0:05-0:25] HOOK & SETUP "Hey everyone! Today is [type of day] and I'm taking you along for [what makes today special/interesting].

We're going to [activity 1], [activity 2], and [activity 3].

Stick around because [teaser of most interesting part]. Let's go."

[0:25-3:00] MORNING ROUTINE "Alright, it's [time] and I'm just waking up.

[Show morning activities]

First thing I do is [habit/activity]. This is something I've been doing for [timeframe] because [reason].

[Casual commentary while getting ready]

Quick coffee/breakfast and then we're heading to [first location]."

[3:00-6:00] MAIN ACTIVITY 1 "Okay so we're at [location] to [activity].

[Film and narrate what's happening]

This is [interesting/funny/challenging] because [context].

[Share thoughts, reactions, commentary]

One thing I didn't expect was [surprise element].

[Transition]

Alright, next we're going to [next activity]..."

[6:00-9:00] MAIN ACTIVITY 2 "So now we're [activity 2].

[Show what's happening]

[Personal commentary, thoughts, insights]

[If applicable, show challenge or unexpected moment]

This reminds me of when [quick personal story].

[Transition]

Okay, last thing for today..."

[9:00-11:00] MAIN ACTIVITY 3 / EVENING "Final stop: [activity 3]

[Show and narrate]

[Share key takeaway or reflection]

And that's [end of day activity].

Back home now and honestly, [reflection on the day]."

[11:00-12:00] WRAP-UP & REFLECTION "So that was my [type of day].

Biggest takeaway: [lesson or insight from the day]

Tomorrow I'm [preview of next video].

What did you think? Let me know in the comments.

If you enjoyed this vlog, subscribe for more [content type] every [schedule].

And check out [related video] where I [description]."

Template 4: Listicle/Top X Video

Best for: "Top 10 [things]", "Best [products]", "X Ways to [achieve result]" Target length: 10-15 minutes Retention goal: 45%+

Script:

[0:00-0:10] HOOK "I tested [number] different [things] and these are the only [number] you actually need." OR "These [number] [strategies/products/tips] changed everything for me. Let me show you."

[0:10-0:40] PROMISE & CREDIBILITY "In this video, I'm breaking down the top [number] [things] for [specific goal/use case].

I've spent [time/money] testing all of these, and I'm going to show you exactly why each one made the list.

Number [final number] is the most important, so make sure you watch until the end."

[0:40-2:00] ITEM #[FIRST NUMBER] "Starting at number [first number]: [Item name]

[Show visually]

This one is great because [main benefit].

Here's how it works: [brief explanation]

I use this when [specific use case].

The one downside is [minor con], but overall it's [rating/verdict]."

[2:00-3:30] ITEM #[NUMBER] "Number [number]: [Item name]

[Visual]

What I love about this is [unique feature/benefit].

[Demonstrate or explain]

Real quick story: [personal anecdote showing value]

If you [specific situation], this is the one for you."

[Continue same format for each item]

[One minute per item approximately]

[At 70% mark] PREVIEW OF #1 "We're getting close to number one, but first..."

[or]

"Before I reveal the number one, here's something important to know..."

[Final item - 2 minutes] "And number one: [Item name]

This is hands-down the best [thing] for [use case].

Here's why: [Detailed explanation with multiple benefits]

[Show demonstration or example]

I've been using this for [timeframe] and [specific result achieved].

The only reason you wouldn't choose this is if [specific exception].

For everyone else, this is it."

[Final 90 seconds] RECAP & CTA "So let's recap the top [number]:

[Number]: [Quick one-sentence description] [Number]: [Quick one-sentence description] [Continue...]

My personal favorite is [choice] because [reason].

Which one are you going to try? Let me know in the comments.

Subscribe for more [content type] like this—I post every [schedule].

And check this video next where I [related topic]."

Template 5: Storytime/Personal Experience

Best for: Personal stories, experiences, lessons learned Target length: 8-12 minutes Retention goal: 50%+

Script:

[0:00-0:08] COLD OPEN (CLIMAX MOMENT) [Show or describe the most intense/interesting moment] "So there I was, [dramatic moment description]. This is how I got there..."

[0:08-0:35] SETUP "Okay, let me back up and tell you this whole story because it's [interesting/crazy/life-changing].

This happened [timeframe] when I was [context].

By the end of this, you're going to [learn/understand] [key takeaway].

Let's start from the beginning."

[0:35-2:00] THE BACKGROUND "So here's the context: [Explain situation leading up to main story]

At the time, I was [your situation/mindset].

I remember thinking [thought/expectation].

Little did I know, [foreshadowing]."

[2:00-4:00] THE INCITING INCIDENT "Everything changed when [event that started the story].

I was [action] when suddenly [what happened].

My first reaction was [honest emotion/thought].

Looking back, I should have [reflection], but at the time I [what you actually did]."

[4:00-7:00] THE RISING ACTION "So then [next event].

[Continue narrative with details]

At this point, I'm [emotional state/thoughts].

[Include dialogue or specific moments]

And just when I thought [expectation], [twist/complication]."

[7:00-9:00] THE CLIMAX "This is where it gets [crazy/interesting/intense].

[Describe the peak moment with details]

I remember [sensory detail or specific thought].

[Reveal outcome or resolution]

Honestly, I couldn't believe [reaction]."

[9:00-10:30] THE RESOLUTION & REFLECTION "So that's what happened.

Looking back, here's what I learned: [Key takeaway]

If you're ever in a similar situation, [advice].

The biggest lesson was [deeper insight].

Would I do it again? [Yes/no and why]."

[10:30-11:00] CTA "Have you ever experienced something like this? Share your story in the comments.

If you enjoyed this story, subscribe for more [content type].

And watch this video next where I share [related story/lesson]."

Template 6: Comparison Video

Best for: "X vs Y," "Which is better," Product/Method comparisons Target length: 10-15 minutes Retention goal: 50%+

Script:

[0:00-0:10] HOOK "I tested [Option A] and [Option B] for [timeframe]. Here's which one actually won—and the answer surprised me."

[0:10-0:40] PROMISE & TESTING METHODOLOGY "In this video, I'm comparing [Option A] vs [Option B] head-to-head.

I tested both for [timeframe/criteria], measuring [specific metrics].

I'll show you the results, the pros and cons of each, and give you my final recommendation.

By the end, you'll know exactly which one is right for you."

[0:40-2:30] OVERVIEW OF OPTION A "First, let's talk about [Option A].

[Brief description]

It's designed for [target user/use case].

Key features: [List 3-4 main features]

Price: [Cost]

On paper, it looks [initial impression]."

[2:30-4:00] OVERVIEW OF OPTION B "Now, [Option B].

[Brief description]

This one is aimed at [target user/use case].

Key features: [List 3-4 main features]

Price: [Cost]

At first glance, [initial impression]."

[4:00-7:00] COMPARISON CATEGORY 1 "Let's compare them on [Category 1 - e.g., Performance, Ease of Use, etc.]

[Option A]: [Performance details with example]

[Option B]: [Performance details with example]

In this category, [Option A/B] wins because [specific reason].

Score: [Option A] - [score], [Option B] - [score]"

[7:00-9:30] COMPARISON CATEGORY 2 & 3 [Repeat format for 2-3 more categories:

• Feature set
• Value for money
• User experience
• Build quality/reliability etc.]

[9:30-11:30] FINAL VERDICT "Okay, so after testing both extensively, here's my verdict:

If you [use case/situation], go with [Option A] because [specific reasons].

If you [different use case], [Option B] is better because [specific reasons].

Personally, I'm using [your choice] because [your specific needs].

Overall winner: [Option A/B] by a slight margin, BUT it really depends on your needs."

[11:30-12:00] CTA "Which one would you choose? Let me know in the comments.

Subscribe for more comparison videos like this—I test [product types] every [schedule].

And watch this video where I compare [related comparison]."

Quick Reference: When to Use Each Template

Tutorial: Teaching a process or skill Product Review: Evaluating a single product/service Vlog: Sharing your day or experience Listicle: Ranking or listing multiple items Storytime: Sharing a personal experience or lesson Comparison: Deciding between 2+ options

Customization Tips

For Different Niches:

Tech channels: Add more technical specs, benchmarks, and data Finance channels: Add specific numbers, calculations, and ROI examples Fitness channels: Include form demonstrations, rep counts, and timing Cooking channels: List ingredients upfront, show process clearly, include timing Gaming channels: Show gameplay, strategies, and results

For Your Personality:

Energetic style: Shorter sentences, more exclamations, faster pacing Calm/Educational style: Longer explanations, more context, slower pacing Humorous style: Add jokes, sarcasm, callbacks throughout Professional style: More formal language, fewer personal anecdotes

Frequently Asked Questions

Q: Can I mix templates? A: Yes! Combine elements. Example: Tutorial + Storytime (teach through personal experience).

Q: How long should my script be? A: 125-150 words per minute of video. 10-min video = 1,250-1,500 words.

Q: Should I follow these exactly? A: No. Use as starting points. Customize for your content and style.

Q: What if my niche isn't listed? A: Choose the template that matches your video structure (tutorial, review, etc.) and adapt.

Q: Can I use AI to help write scripts? A: Yes, but always personalize. AI can help with structure, but your unique voice and examples make it valuable.

Your Next Steps

1. Choose a template that matches your next video type
2. Fill in the brackets with your specific content
3. Read aloud and adjust for natural delivery
4. Time yourself to ensure it fits your target length
5. Film and analyze retention to see what works

Save these templates and reuse them. Over time, you'll develop your own variations that work best for your channel.

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